Calling all the kids of Ireland

Put pen to paper, fingers to keyboard and join in our biggest on-line writing competition ever.

We told you it was coming and now it’s here, our Big Game of Consequences is starting today, Monday October 19th. We’re about to explode with excitement here in fruit towers.

So what’s it all about? Well, we’ve teamed up with Francesca Simon, author of the brilliant Horrid Henry books to get kids up and down the country writing stories, 26 stories actually, all of them inspired by our new fridge magnets in shops now with innocent kids multi-packs.

Francesca will start you off and then, all you kids out there, we need you to imagine like you’ve never imagined before, flex those brain cells, scrunch your noses, squint your eyes, look up into the stars and the sky, dream and let your creative minds explode and invent the next big line of the story.

All you have to do is log on to www.innocentkids.com/magnets and click on whichever letter of the alphabet takes your fancy and off you go - don’t forget to read the start of the story first so you’ll know where you are. And, if you need a helping hand, Francesca Simon will provide on-site story telling tips and advice on writing and coming up with ideas. And guess what, we’ll be choosing a winning line for each story every day.

So get ready, our Big Game of Consequences starts today, Monday the 19th of October and runs every day for 26 days until November 14th. We can not wait to see what you come up with.