Sorry - it’s hard to stay away from bee puns during the launch of our brand new guest smoothie: lemons, honey & ginger. That’s because aside from being full of all those Vitamin C-rich ingredients, it is also the start our Buy One Get One Bee project. So not only are we sure the new recipe is going to be a big hit (we’re beesotted), but every single bottle sold will help with what we’re calling “plan bee” - where we plan to introduce 200,000 bees into Ireland to help shore up their sadly declining numbers.
Of course we’ll not be letting loose a massive swarm of bees on an unsuspecting population, as horror movies have taught us that might be unwise. Instead, we’re teaming up with the Federation of Irish Beekeepers Associations (www.irishbeekeeping.ie).
The Federation’s members cover all of Ireland, from Donegal to West Cork, and when it comes to getting the best out of bees, well, they’re the knees on those bees. They have the know-how to distribute and nurture the new additions where they’ll do the most good - where they can pollinate the most fruit, vegetables, flowers and plants, and where they can make the most honey. Like the stuff we use in our new smoothie - did we mention it? Ah, the circle of life.
You too can do your bit as well. With each little bottle you’ll get a free packet of seeds – wild flowers of the sort that bees really heart.
So while you’re enjoying the liquid sunshine-y taste from your bottle of lemons, honey & ginger smoothie, just think of what you’ve helped to happen: some little bee somewhere, drunk on apple pollen in a field or garden, doing her bit to help Ireland’s flora thrive. As a plan it’s flawless. In fact, it’s bee-rilliant.































Stockists in Galway please!!
Posted by: Ally | April 14, 2010 at 07:49 PM
Where can we find it???
I can't wait to try it!
Posted by: Gillian | April 15, 2010 at 03:18 PM
Hello
The seasonal smoothie is available in Tesco, Superquinn, Spar, Eurospar,Londis and some cafes around Ireland.
Give it a try and let us know what you think.
Helen
Posted by: Helen M at innocent | April 16, 2010 at 03:09 PM
I just tried it and it was amazing!!! It's my new favourite!!!
-Gillian
Posted by: Gillian | April 20, 2010 at 10:22 AM